It's the classic story of meeting your future wife while driving home late from work on night, stopping at a red light and getting rear ended by some drunk chick on her way home from "singles wine & movie night" (and I mean sneaking a bottle of wine into a movie and watching it alone). It was an accident you met.
Somewhere in the early 2000's people got tired of the "mainstream" (before being tired of the mainstream was a "thing") and started a resourgance*, however small, of a beer brand that didn't try and compete with the sky box seats at the Superbowl. Instead, as accidents often do, just enough sales promoted a marketing campaign to the obscure elements in society. Pabst was back in the game, not since the 70's had they had a foothold to stand on. Now based in Los Angeles, we can pretty much blame Portland Oregon for the current success of PBR, where hipsters rule iconic, but in a much more anonymous way (opposed to the New York variety).
Nectar of the Hispter Gods ~ Chicago Tribune
a very funny read (although kinda old, 2011) especially when they quote people who "like the beer, because it doesn't taste like beer." Instead tasting like dirty water... HERE
Salon put it best in 2008; "Hipsters fetishize the lowbrow culture of the 70's and 80's..."
The guy sitting in the sky box seat at the Superbowl is the one who does. MILLER Brewing, how ironic is that? How does that mesh with your "DIY Chopper Culture?" Wait... we need a distraction. Let's blame the Russians! In 2014 there was widespread storied in major newspapers (USA Today, etc.) that reported PBR was being sold to the Russians. I can't think of any one more hipster than Rasputin the "Mad Monk" as a symbol on the label of PBR beer. But, alas it was a buyout that was but a myth... one that sounded obscurely enquiring, but lacked actual flavor (am I talking about the beer or the Russians? It doesn't matter.)
I'm sure there's someone that will pipe up with, "Well, I like PBR for the taste." I'm pretty sure in a luke-warm blind-taste test amongst other like beer brands (in the bottom of the lowend market) you wouldn't be able to identify PBR against it's competition. It's not a shame to admit you drink it because it's free... (at least at certain unnamed events).
Remember, no product will stay hip forever. You'll either change with the swing-stream** or continue to pay $12 for PBR tall boys at the local music venues...
Time for another distraction; This just in from the Smithsonian "We saved Al Gore's beard in a jar."
He created the Internet, he must have thus started the current trending of beards too...
I'll let you decide (wow, that's an old picture. I think he's bald now?). If you blog about it, people will believe it.
* Resourgance defined; When something has a resurgence in popularity that that tastes sour in your mouth or memory.
** Swing-stream defined; when you flow with trends carried by whichever current is dominant.